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Public expectation today of a catalogue or handbook
is of a stand-alone guide that can serve as a memento
of the visit, absorb the reader and compete in price
with a vast range of merchandise offered in competition.
Whether the guide is for an international exhibition
at the Fitzwilliam Museum, a gallery in Bond Street
or a mass-market W H Smith own-brand book on Ireland, the fundamental requirements are the
same as for the Imperial War Museum. Perceptive
editing of an involving text, a design that is
conscious of being innovative without overwhelming
the subject and the possible production values.
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