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NATIONAL CHILDBIRTH TRUST PUBLISHING
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Client: the
National Childbirth Trust - Europe's largest charity
supporting new parents and parents-to-be. |
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Brief: to
produce NCT-accredited information in a variety of
formats acceptable to expectant mothers and fathers
from all backgrounds. |
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Solution:
NCT Publishing - National Childbirth Trust expertise
joined to BPC publishing know-how. |
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NCT
publishing has brought out award-winning information
in the form of booklets and leaflets, hardback and paperback
books, periodicals - such as a quarterly members' journal
and a bi-monthly bookstall magazine - as well as a recently
launched commercial website:
www.nctpregnancyandbabycare.com
A new project that looks particularly promising is the
150,000-print run free NCT magazine to be distributed
to all pregnant women at their first hospital appointment, launched
July 2001. |
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'As a major charity, our publishing needs are
complex and wide-ranging. BPC has always responded
swiftly and sensitively to those needs, and with
a real understanding of the NCT ethos.'
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| Belinda
Phipps - Chief Executive, National Childbirth Trust |
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