In Stolt-Nielsen’s case, the solution was a company magazine. Stolten – a glossy magazine that seeks to combine serious articles on major industry issues with internal company news and employee events and activities – is published three times a year and 10,000 copies are distributed across the globe.

With offices throughout the world, international co-ordination is a prerequisite for success.  The Stolten Editor works with management to determine content and editorial policy, but relies on BPC to copy edit, organise the content and provide a complete design and production service.

Stolt-Nielsen has hands-on involvement with the overall content, but hands-free responsibility for the nitty-gritty and the mechanics of publishing.